IS THERE A SCIENCE TO INFLUENCE AND PERSUASION?

Have there been studies to show that people can be motivated to ‘buy’ using psychological stimuli?

Is there empirical evidence to show that a quantifiable difference can be made when certain principles are incorporated into presentations, pitches and selling situations?

Can anyone use these principles to improve their business winning activities, career progression or to achieve their personal goals?

The answer is a resounding YES.

These principles developed by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, offer us an invaluable insight into how we can incorporate these ideas into our daily lives.

Below is the best explanation of these principles I have found and I urge you to consider and use them.

Cialdini’s Six Principles of Influence

Personally, I have worked with them over many years when selling on QVC and coaching others in their presenting and business winning activities. Translating them into practical examples of how to use them and achieve communication and pitching success. ENJOY