HOW TO SELL WITHOUT SELLING – TAKEN FROM MY BOOK ‘STAND UP AND SELL’
A story about the selling of telescopes on QVC The Shopping Channel. An example of how sell a telescope on TV when people at home can’t actually see through it and experience it for themselves? An emotional story that expresses the meaningful experience that you can have using the telescope.
In the case of this story, a parent bonding with their child one starry night and building a shared interest.